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Candle Labels
While your candle label design may feel unimportant in the grand scheme of things, it is a vital part of your product and your marketing, and as such, your candle label needs to be thought about carefully.
There are many well-known candle brands, and even more of candle-products, such as traditional chime candles, jar candles, wicks, tinned candles, wax melts etc., the list is almost endless.
Each product type requires its label. Regardless of whether you’re a large brand or a boutique candle maker, labels are an important part of your product presentation.
The biggest consideration for your candle label will be its packaging. It’s all about communicating the high quality and value before the candle has even been lit!
What should be included on Your Candle Label or Wax Melt Packaging?
You need to design your labels for wax melts and labels for candle jars with all the relevant legislation in mind which differ for different countries.
Candles are regulated for the UK under General Product Safety Regulation, which implies they should be safe.
You must have CLP information on your candle label to convey chemical hazards and you should also consider adding EN 15494 words or pictograms to signal fire hazard warnings. Alongside this information, you of course need to include your branding - as mentioned above, it is an integral part of your marketing - as well as the following:
- The type of wax used to make the candle, e.g. soy wax, natural beeswax, gel, oil etc
- Where the candle was made
- The weight of the candle or wax melt
- The expected or maximum burn time of the candle
What is CLP?
CLP stands for Classification, Labelling and Packaging. It is a European regulation, (although there are comparable regulations in other regions) that gives information on the standard safety warnings for all candles, wax melts and candle products that are warmed or burnt.
The Best Label Design Ideas for Your Luxury Candles and Waxes
As well as having all of the important information on them, your candle labels and wax melt labels want to look good as well.
Of course, how it will look is entirely up to you, and you need to take into consideration your branding and USP (unique selling point) so that is relevant.
If you are a luxury brand focusing on modern and minimalism, a label overloaded with colour and pattern probably isn’t going to look right. Conversely, a fun and funky brand with sweet shop scents will look odd with minimal labels.
Have You Considered Label Texture?
The texture is also a big deal when it comes to labelling. No longer do you have to stick to standard printed labels - CS Labels offer a range of embossed, spot UV and hot foil embellished labels, which can add a touch of luxury to your candle stickers.
Alternatively, if you’re feeling extraordinary why not try out glow in the dark spot varnish to enhance your label artwork as the candle burns in a darkened atmosphere.
What About The Shape of Your Label?
The shape of the label is important too - why stick to traditional squared or circular stickers if that doesn’t fit in with your brand? Whether it’s a full wrap-around label or a label that is separate from the front or back, CS Labels can produce the best format to make your candle shine.
Finally, the Importance of Colour
Colour is one of the most important aspects of your labelling. It needs to tie in with your brand, it needs to not overwhelm your customers and the important information needs to stand out.
White and black are always good options here for obvious reasons - they go with all colours, are prominent and look good. The less clutter on your candle labels, the better.
Research has shown that consumers are drawn to white space as it makes things easier to read and adds clarity and professionalism.
What Makes a Great Candle Label?
It goes without saying that being CLP compliant goes a long way towards being a great candle label. It simply will not be up to scratch without it.
You also want to make sure they actually stick to the jar or container. Poorly made candle labels may not have an adhesive that can withstand the temperatures that a candle can get to. The last thing you want is for them to peel off during their first lighting.
Consider the best adhesive for your label before it’s too late.
Label Embellishments Can Add Value
High-quality labels often have either a luxury feel or at the very least the perception of an “expensive” product. Embellishments such as foiling, textured varnishes or using special material stock to give that sense of quality and luxury can give real added value. There are alternatives of course, with digital print, we can mimic craft materials in the design and print and even deliver metallics which can be more cost-effective than traditional foiling methods.
Candle Labels Technical Specification
Deciding what material to use for your candle label comes with a selection of considerations such as:
- What product is the label for?
- What will the label be stuck to?
- Does it need to be heat resistant?
It’s important to seek advice from professionals who understand the legalities around your candle label. There are specific adhesives that are more durable when exposed to heat, so if your label is being stuck directly onto a jar candle, it’s not as straightforward as a label going into a packet of wax melts where the wax is removed from the packaging before being used. Speak to our team to ask about the best material and adhesive.
Got Any Questions?
Why not send us your artwork for us to chat about? We can explain what can be done with your budget to make your candle product really stand out and catch the eye on a shelf or page full of other brands, styles and products.
Candle Label FAQs
Adhesives - Although wax surfaces have a very low adhesive susceptibility (meaning that even a permanent adhesive can peel off without leaving residue) if you’re using a jar, or a strip wrap, you need to consider if the area in which the label is stuck to needs to be left unaffected or not. Candles that are used in glass containers need an adhesive that isn’t reactive to high temperatures to prevent peeling caused by heat.
Not currently, but if the candle contains any hazardous materials, it does require CLP labelling (Classification, Labelling and Packaging). Both the wax and the fragrance must be considered when deciding if CLP is required for your candles.
Yes, CLP information is a legal requirement for candle labels. See more information above.
If you are planning to sell them, you need a CLP compliant candle label
There are various methods to employ gold on your labels. We can opt for foiling, or depending on your label material we can print gold. Speak to our team for advice.